The Suu Balm Story

Our mission is simple, to soothe dry and itchy skin.


Suu Balm was born out of a simple desire to help people with dry, sensitive skin find fast relief from itching. Dr. Tey Hong Liang, a chief dermatologist in Singapore, saw that existing creams weren’t doing enough to relieve itch fast and effectively hydrate the skin. So, he created a moisturizer combining menthol’s cooling relief with high concentrations of ceramides. In 2015, Suu Balm was introduced to the world.

As a small business, we’re driven by the mission to relieve itch and meet customers’ needs, not by profit. While we’re proud of our growth, our focus remains on providing the highest-quality products that truly make a difference for those suffering from dry, sensitive, itchy skin. Our products are not cheap, but we believe in offering value for money by guaranteeing results that justify the price.

A Household Name

In just 9 years from launch, Suu Balm has become a household name in Singapore. With millions sold worldwide, our top selling moisturizer is a testament to our brand's success in providing effective solutions for eczema-prone, dry, itchy, and sensitive skin.

Building on that success, we’ve expanded to include the Suu Balm body care, washes, and scalp series—each crafted with the same commitment to quality and effectiveness.

Making Suu Balm available to everyone

Suu Balm is headquartered in Singapore and is available in Malaysia, Hong Kong, Thailand, the Philippines, Indonesia, Taiwan, China, Australia, the UK, and the USA.

Sustainability

We are committed to reducing our environmental footprint, while continuing to deliver clean and high-quality products to our customers. 

Our new packaging utilizes 50% recycled PET materials and is 100% recyclable, where the pump is crafted from a single type of plastic — making Suu Balm the first in the derma skincare category to introduce fully recyclable pump bottles.

This enhancement significantly improves the ease of recycling for consumers and aligns with Suu Balm’s broader sustainability efforts.

Customer Testimonials

1
Love this moisturizer!

Suu Balm is like a party on your skin! The cooling feeling from the mint is very refreshing and relieves any itching from dryness. It's very moisturizing, but not oily or tacky, is absorbed quite quickly, and my skin is still nicely hydrated hours later. Fully recommend!!

Sarah

Reviewed in the United States on May 30, 2024

2
Quick results

This lotion is extremely effective and fast. I used on itchy bug bites and within minutes it calmed it down and helped heal my itchy skin. It’s soothing and moisturizes exceptionally well. I didn’t need to use a lot to get relief which was nice cause it’s very expensive.

AmazonBuyer

Reviewed in the United States on September 18, 2024

reviewus-6
One of the best anti-itching scalp spray

Tried the suu balm rapid itch relief spray moisturiser on the first day and already in love with it! Previously I tried so many brands of anti-itching scalp sprays & scalp cold booster and most of their anti-itching effect only last me for about an hour and they are not cheap. I like suu balm anti itch scalp moisturiser spray so much that I also went to buy the 100ml version to stock up even though my travel size 40ml is not finished. From my pictures you can see my scalp was previously pinkish and after 2 weeks of usage its now a healthy white color with no flaking. Would recommend people with dandruff issues to try this suu balm scalp moisturiser spray as it works very well for me and price is affordable!

AnnaMichi

Reviewed in Singapore in 2023

3
Cooling and Refreshing

The lotion comes in a 11.8 fl oz bottle with a pump dispenser. It has a medium to thick texture. The minty scent is pretty strong but super refreshing. The lotion is easy to spread out and gets absorbed easily and quickly without feeling greasy. I like how it makes my dry and sensitive skin feel.

FranFran

Reviewed in the United States on December 18, 2024

reviewus-9
Effective body wash

As u can see in the photo the eczema at the back of the knees are rather bad. It's past the itchy stage when I received the SuuBalm cream and wash. It's at the 'raw' painful stage after all the scratching. The wash was soothing the mint did not sting. The cream was soothing and gets absorbed easily. I know the eczema severity varies from one person to another but I highly recommend this. It takes away the redness and moisturises well all that is left is the faint scarring marks.

Szs

Reviewed in Singapore in 2022

reviewus-10
Suu Balm dual cooling & moisturizing cream body wash

Suu Balm Cream Body Wash is really ideal for sensitive and dry skin. This came at the right time as I was having a flare up of mild eczema on my neck. My skin felt soothed, moisturised, and refreshed after using the body wash, especially love the minty cooling effect. Just a week of using it, my skin is back to normal and no longer feels irritated or itchy. Definitely recommend this!

Fwishie_goh

Reviewed in Singapore in 2022

reviewus-7
Suu Rapid Itch Relief Spray Moisturiser

My scalp was itchy and flaking before using the Rapid Itch Relief Spray Moisturiser. After close to three weeks of consistent usage, can feel and see the difference. My scalp becomes less itchy and the flakes were completely gone. The spray was cooling too. 

Desiree.Choi

Reviewed in Singapore in 2023

lotion
Makes your skin feel energized! 

The Suu Balm Dual Rapid Itch Relieving and Restoring body moisturizer is a lotion with menthol in it that gives your skin a good tingling and energized feeling. Surprisingly, that feeling lasts for several hours after application. The lotion absorbs fast and makes your skin feel hydrated. There is no sticky feeling on your skin after it absorbs, which I love. I have very itchy, dry legs and this product has given me instant relief. The menthol makes my skin feel soothed and I have immediate relief from the itchy feelings on my legs. I really appreciated this product having a manufactured on and expiration date and it last for 3 years after it was made. This product says it is fragrance free, but there is a menthol scent to it. It’s not overpowering but definitely not fragrance free. Overall, highly recommended!

Customer Review

Reviewed in the United States on September 11, 2024

scalp
Does what it says 

My scalp is been extremely itchy and flakey and I was losing hope coz I tried all sorts starting with home remedies to very expensive shampoos and finally I came across this product and thought u know what let's give it a go and oh my not knly it sorted my scalp after first use but also cleared all my dandruff and even got extra volume, love it 🥰 now I can wear my hair down without worrying about my dandruff

Lasma

Reviewed in United Kingdom on August 6, 2022

lotion
It may be fragrance free but the menthol is strong

I have dry patches on back which are very itchy so I thought I would try the Suu balm rapid relief. My first thought on using this was the very strong scent of menthol. It is not a bad thing as it does really work. When I checked the bottle it says it is fragrance free, I guess that is a matter of opinion. I really like how nicely the lotion absorbs in the skin and I do like the tingling of the menthol on the skin. Nice product and would order again.

Marc Braun

Reviewed in the United States on December 19, 2024

reviewus
Great for Itch Relief

I have sensitive skin and this product is really great to relief my itch and at the same time moisturize my skin as well. Although the price is a little on the high side but is totally worth it! Even got myself a bigger bottle for use.

LupReviewer

Reviewed in Singapore in 2023

reviewus-2
Savior to itch

I first saw my mother-in-law using it and she recommended it to me that it was highly effective and works instantly in relieving itches. As I've very sensitive skins, I'm prone to itch especially when my skin gets in touch with the wind (similar to hives condition). Thus I bought it and alas, this was a god-sent product! I must say it really helps with relieving the itch almost instantly, provides the cooling menthol feeling so you feel so much better and the itch goes away even after the menthol feeling has gone. It does not leave a sticky or oily residue too. Smells medicated with menthol, decent fragrance.

Maytjh

Reviewed in Singapore in 2022

reviewus-3
Good

Using this for my children’s eczema. It is formulated by Singapore National Skin Centre so very safe to use it. When itch, they apply to soothe

Sherylow

Reviewed in Singapore on October 12, 2022

lotion
Actually Works

I was a little skeptical, if it was genuinely rapid relief or if it provided relief at all. I have itching flares, and this immediately soothed it up. It smells a bit like a menthol patch you'd put on your body but, honestly the smell means nothing when there's actual relief from using it.

Sanchan

Reviewed in the United States on September 17, 2024

reviewus-4
10/10 relieves my itchiness

Tried out the moisturiser during one of my flare ups and loved it. Calms my skin well. I can sleep better at night. Then I tried the scalp spray bc I have a huge tendency to pick on my scalp and end up with scabs all over. Spray ultimately helped 10/10. Body wash, don’t gotta say much. I look forward to showers everyday bc of how cooling the soap feels, especially with cold showers.
Don’t hesitate to get suu balm, it’s a miracle. Along with meds (if you’re taking any), this would greatly aid your skin care routine - greatly. The price is worth it :)

m*****5

Reviewed in Singapore on July 5, 2023

lotion
Refreshing and minty skin

The body moisturizer from Suu Balm has a light consistency, but is relatively spreadable once applied. The menthol in the moisturizer definitely gives the skin a cooling effect, which I thought absorbed rather quickly into my skin, which is quite nice. I like that once the moisturizer is fully absorbed, my skin doesn't feel greasy or tacky. I did think the menthol scent was rather strong, however, this came in handy when my nose was congested, I applied a bit of moisturizer on my hand and the menthol smell helped clear up my congestion, which felt so refreshing. After using this moisturizer a couple of times, I didn't experience any irritations, so I thought this worked well on my sensitive skin. Even though the price point is a little pricey, I think I like the moisturizer enough that I would get this again.

Khoi Ngyuen

Reviewed in the United States on September 10, 2024

reviewus-5
Instant cooling and relief

This was what I was expecting! Upon application it gave off a cooling sensation and instant relief to my itchy scalp! Definitely rating this a 10.

Waseema_TKS

Reviewed in Singapore in 2023

wash
Cooling

It's a bit expensive but worth it because it stops my skin from itching and calms my psoriasis.

Jacq

Reviewed in the United Kingdom on October 27, 2022

scalp
Excellent product

A dry, itchy flaky scalp has been a severe problem for me for many years, I have tried so many products with very little success, even prescription lotions etc have not cleared my problem. 

I read the reviews for Suu Balm, thought it worth a try, expecting limited improvement, Gosh was I wrong, my first use showed a huge improvement, the second use cleared it completely, I cannot praise Suu Balm high enough, it has a pleasant menthol smell that disperses after a while, and best of all I can now wear black and navy clothes without worry. A truly amazing product that really works.

Susie Sunshine

Reviewed in United Kingdom on December 13, 2021

reviewus-8
Very very good product

my scalp suddenly had this patch of dry skin that I can remove from my scalp, causing a lot of huge dandruff. So I bought this and used it together with doc prescription, omg, I just used 1 day, and throughout the night whenever I feel itchy, and it has no more dandruff skin peeling out anymore! I just spray whenever is itchy, it is extremely "minty", that it kinda mint your whole scalp and you wouldn't scratch it. Very very good product. I almost think after I recovered, I don't even need it anymore. It is that good! Must buy.

S*****3

Reviewed in Singapore on September 19, 2024